Rycor unveils new branding, website and expansion plans
One of North America’s leading school administration software platforms is rebranding to reflect its growing business. Rycor’s updated name, visual identity, website and marketing campaign will support expanded sales efforts across the United States and Canada.
The changes, introduced today, include:
- New visual identity. The updated logo shows a shorter name (it was originally Rycor Software) and a more contemporary look.
- Refreshed website. The new site at www.rycor.net offers complete information about Rycor’s software solutions, clients and team.
- Updated product offerings. Products called Acorn and Leaf have been retired to reflect a new emphasis on components that form a single integrated system, Rycor Business Administration. Whether it’s managing fees, school assets, a POS system, lunch programs or event ticketing, Rycor create systems that meet the needs of school districts – easily, elegantly and cost-effectively.
- “We are all business about schools.” Rycor’s new marketing campaign reflects the company’s commitment to enhancing the operational productivity of school districts.
Currently serving clients in 15 states and provinces across North America, Rycor has recently expanded its sales team. The company expects to grow revenues by 40% this year and is aggressively pursuing a goal to be the dominant school administration software platform in North America by 2020.
“We are excited to unveil these changes, which reflect how our company has grown alongside our clients, adding components to meet their needs,” says Rycor President and Chief Technology Officer, Ryan Kerr, who founded the company in 2000. “What hasn’t changed is our focus on providing great client service. That’s built into our company’s DNA.”
Find out more at: www.rycor.net